How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Behind the Social Media Marketing Tapestry: It’s a House of Mirth

Ready to step out from behind the social media marketing tapestry? Stand out on social media with stellar brand storytelling | KOTAW Content Marketing

Facebook is the quickest way to lose respect for people you otherwise thought were decent human beings. If you’d asked me what I thought of that particular social platform (or social media in general) before my mom and sister and I started KOTAW Content Marketing just over two years ago, that’s what I would have said. Of course now I’d say that Facebook is one of the best platforms for telling your brand’s story. So what changed my … [Read more...]