Slipping Into – and Out of – the Uncomfortable Shoes of Fear and Prejudice

Op-ed by writer Katherine Kotaw - KOTAW Content Marketing kotaw.com

How do we put ourselves in someone else’s shoes if we’ve never tried them on? I’ve been pondering that question in the aftermath of the recent shootings of black citizens by police officers in Louisiana and Minnesota and the killing of cops by black gunmen in Dallas and Baton Rouge. I’m neither black nor a police officer and I’ve never visited the sites of the recent killings. But I believe that racially-motivated violence and harmful, if not … [Read more...]

Sex Sells, Stories Compel: Connect with Your Audience Through Brand Storytelling

Connect with your audience through brand storytelling - KOTAW Content Marketing

Angelina Jolie once told an interviewer that love scenes were the easiest of any to film because she could find something sexy about any costar. The far bigger challenge was making an emotional connection to another actor, forming a genuine bond that didn’t rely on exposed body parts and that carried through to the movie’s end credits. Her words apply equally well to brand storytelling. It’s relatively easy to hook your audience with any … [Read more...]

Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Stand Out on Social Media and Get Thanky For Brand Storytelling Magic!

Build a strong brand story and enjoy the magic that follows | KOTAW Content Marketing

There is a heightened sense of magic and wonder in the KOTAW Girl Gang household. There is a sparkle in our Pit Bull Brand Ambassador Ivy’s eyes that glistens even more so than usual and, when my daughters and I try to match Ivy’s glance to see what she is seeing, we know for certain that she must be staring at a beautiful unicorn from another pittie-pie dimension! When I look at my daughters — and KOTAW business partners! —Bri and Kelsey, I … [Read more...]