As Your Brand Evolves, Don’t Let Your Website Design Turn Into a Dinosaur

Why you should always keep your website design as fresh as your brand | KOTAW Content Marketing

Every few days, a company invites me to help them brand a “revolutionary product,” a “first-of-its-kind app” or a “life-changing service that will blow your mind.” I click on a link to the potential client’s website and, sure enough, I am blown away. Transported actually. I feel like I’m in Bedrock about to be kissed by Fred or Dino. At the very least, I feel like I should be tying my hair back with a scrunchie to keep it in place while … [Read more...]

Branding Evil and Rebranding Domestic Violence

From Victim to Victor: Finding Hope and Happiness After Domestic Violence

The man who tried to kill me called the other day. At least I think it was him. It was his name on the caller ID, and the voice sounded vaguely familiar. But the sing-song, taunting timbre (think Jack Nicholson’s “Here’s Johnny” from The Shining) was absent. The mocking voice that tormented my waking hours while I lived with him?...That made me hyperventilate at the sound of a ringing telephone during the years when he stalked me? …That … [Read more...]

Double Your Pleasure, Double Your Funds with Dual Branding

The broke girl's guide to branding | KOTAW Content Marketing

Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build their brands, on their own or with the help of a personal branding coach, they have Cheerios-level aspirations. They want the perceived and actual … [Read more...]

Polkadots & Personal Branding

Polka Dots and Personal Branding Tips | KOTAW Content Marketing

For me, any day that involves a polkadot is a good day. So when I get polkadots in my mailbox, I’m pretty much ecstatic. And when the polkadots are on a cape? Well that’s just another degree of giddy! So you can imagine my delight and surprise when I opened my KOTAW Content Marketing mailbox to find a polkadotted cape sent to me from two social media friends, Alisa Meredith and Kelly Kranz. Alisa and Kelly are the hosts of the … [Read more...]

Storytelling Celibacy: The Kiss of Death for Your Brand

Why there is no happily-ever-after in brand storytelling | KOTAW Content Marketing

Imagine experiencing sex for the first time, discovering that it was better than your wildest fantasies and deciding to never have sex again. Imagine enjoying fantastic success with your business and opting to never repeat it. One of those scenarios requires no imagination. Far too often, CEOs realize mind-blowing success and then turn into acetic monks who renounce the best success they ever had. And what kind of success are they … [Read more...]