Edict of a Storyteller: Don’t Let Anyone Write Your Endings!

Storyteller's Edict: Don't Let Anyone Write Your Story's Ending | KOTAW Content Marketing

I never write anything – fact or fiction, short paragraph or full-length manuscript – until I determine what I will say in the last sentence. Nothing is more important than the end of a story, and few things in life upset me more than people or events that try to rewrite my final words. Which is why my disposition, usually sunnier than the southern California skies, turned cloudy in recent weeks. Problems – from glitch to crisis – rained down … [Read more...]

Why Google Should Google ‘Storytelling’ & Why Content Marketing is a Product

Why storytelling is the key to business success | KOTAW Content Marketing

Curated by KOTAW Returns! If you’re wondering why it’s been a little bit quiet here on the KOTAW blog, the answer is because it’s been very noisy (and chaotic!) in the KOTAW household. My KOTAW Girl Gang (daughters Bri and Kelsey, Brand Ambassador Pit Bull Ivy, Poodle Doodle LuLu, Kitten-Cat Doosis, and me!) has been invaded (in the most loving way possible) by (gasp!) a BOY! His name is Nooby and he’s been our houseguest for over a month. … [Read more...]

Flowers for Pit Bulls & Social Good: Does Your Brand Story Make the World a Better Place?

Blooms and Brand Storytelling for a Better World | KOTAW Content Marketing

The concept was simple: Take a picture of your pet wearing a flower crown and post it to Instagram to help raise money for rescue animals. But like most of life’s true joys, it’s the simple things that often have the most impact. Which is why when I heard “Pit Bull Flower Power” combined with “a picture of your pet wearing a flower crown,” I didn’t think of Ivy, my sweet red nose Pit Bull — and KOTAW Content Marketing’s Brand Ambassador! — … [Read more...]

Sloths, Sex and Success: Get the Results You Really Want for Your Business Blog

5 No-Nonsense Ways to Spice Up Your Business Blog | KOTAW Content Marketing

A blog is as important to the health of your business as exercise and proper diet are to your personal wellbeing. But, if you're like a lot of business owners, you hate writing blog posts as much as sloths detest jogging and carnivores despise kale. So you slack off or give up. Then you feel bad about yourself and try again -- harder this time. And fail again, also harder. Like a yo-yo dieter, your feast-and-famine approach to blogging never … [Read more...]

The Message in the Birdhouse Library: Say No to Social Media Pretense!

Say 'Hello' to Social Media Authenticity | KOTAW Content Marketing

It truly pains me to throw away books, but I am also without passion for collecting them. And too lazy to lug them to the local library. So I have boxes and boxes of gently used and sadly neglected novels sitting in my closet, garage and car. I was nearing the point of chucking them all -- conscience be damned! -- when I made a fantastic discovery at a nearby park -- a miniature library where you can drop off or pick up a book from what looks … [Read more...]