Sloths, Sex and Success: Get the Results You Really Want for Your Business Blog

5 No-Nonsense Ways to Spice Up Your Business Blog | KOTAW Content Marketing

A blog is as important to the health of your business as exercise and proper diet are to your personal wellbeing. But, if you're like a lot of business owners, you hate writing blog posts as much as sloths detest jogging and carnivores despise kale. So you slack off or give up. Then you feel bad about yourself and try again -- harder this time. And fail again, also harder. Like a yo-yo dieter, your feast-and-famine approach to blogging never … [Read more...]

Bylines, Bygones and Blogs

4 questions to ask yourself before you start writing your next blog | KOTAW Content Marketing

It's a vain-glorious moment the first time you see your name -- and maybe your photo too -- at the top of a blog post. Sure your company website doesn't have quite the prestige of The New York Times or a bestselling novel. But as soon as you hit the "publish" button, you are an author, a professional writer. This status can bring you pleasure, pride and profit. Or painful -- and expensive -- grief. Don't take your byline lightly. The words … [Read more...]

Repurposed Content: Heartfelt Gift or a Fruitcake Idea?

Repurposed Content: Heartfelt Gift or Fruitcake Idea? | KOTAW Content Marketing

Here I am, halfway into the 12 Days of KOTAW, and I'm exhausted, overwhelmed and a tad cranky. When I came up with this idea in October, I imagined each of these entries as a snippet of wisdom or humor -- stocking stuffer ideas that I'd dash off in a half hour or so. I thought I'd bang out a dozen posts in the time it usually takes to write one, add in a few extra hours for additional formatting and, presto, I'd have the whole project wrapped … [Read more...]

Why No One Wants Your Guest Posts (And How To Become A Welcomed Contributor)

How to become a welcomed guest post contributor to your favorite blogs | KOTAW Content Marketing, Storytelling in Los Angeles

You wag your tail or snarl at website hosts, begging -- or demanding -- that they publish your great (or pretty good) guest posts. But you're still getting rejected or just plain ignored. You feel like the least-loved dog in the Internet marketing pound. Before you euthanize your GP outreach, find out what you're doing wrong and how to find a happy home for your content. There's an art to pitching your guest posts and articles, but there's … [Read more...]