Inspired by an ANGEL: How to Use Storytelling in Social Media to Make Your Audience Fall in Love with Your Brand

Inspired by an Angel - Use storytelling in social media to make audience fall in love with your brand - KOTAW Content Marketing

In January 2015, we fell in love with a dog we never met, a rescue pittie named Angel. Through the power of social media, we followed Angel on her daily adventures — from cookie store shenanigans and beach frolics, to year-round attempts at Trick or Treating — all thanks to her mom Rebecca Corry’s generosity in sharing her Angel with all of us. We greeted the day with her as she basked in the morning sun, and at nighttime, after reading … [Read more...]

Sex Sells, Stories Compel: Connect with Your Audience Through Brand Storytelling

Connect with your audience through brand storytelling - KOTAW Content Marketing

Angelina Jolie once told an interviewer that love scenes were the easiest of any to film because she could find something sexy about any costar. The far bigger challenge was making an emotional connection to another actor, forming a genuine bond that didn’t rely on exposed body parts and that carried through to the movie’s end credits. Her words apply equally well to brand storytelling. It’s relatively easy to hook your audience with any … [Read more...]

Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Storytelling Celibacy: The Kiss of Death for Your Brand

Why there is no happily-ever-after in brand storytelling | KOTAW Content Marketing

Imagine experiencing sex for the first time, discovering that it was better than your wildest fantasies and deciding to never have sex again. Imagine enjoying fantastic success with your business and opting to never repeat it. One of those scenarios requires no imagination. Far too often, CEOs realize mind-blowing success and then turn into acetic monks who renounce the best success they ever had. And what kind of success are they … [Read more...]