Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Add Meaning to Your Brand Design with Visual Storytelling

Add Meaning to Your Brand Design with Visual Storytelling - KOTAW Content Marketing

If you strip your brand, strip it all away, what would you find? As a brand designer, I often ponder this question. It’s a complicated question and, in an effort to make it simpler, branding is commonly portrayed as a quantifiable thing that can be achieved so long as one completes a checklist of branding qualifications. Visual branding for example, requires a logo (check.) It also requires a consistent color palette and typography … [Read more...]

Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Unbreakable! 3 Strong as Hell Tips for Rebranding Success

3 Strong as Hell Tips for Business Rebranding Success | Bri Prooker, KOTAW Content Marketing, brand design in Los Angeles

In the Tina Fey produced Netflix original series, Unbreakable Kimmy Schmidt, the lead character (played ingeniously by Ellie Kemper) says that in order to get through a rough situation, you just have to take it ten seconds at a time. Her character should know. She got through many, many MANY ten second increments of unpleasantness while being locked in an underground bunker for 15 years. (And yes, the show is a comedy, so don’t get depressed … [Read more...]

Branding Evil and Rebranding Domestic Violence

From Victim to Victor: Finding Hope and Happiness After Domestic Violence

The man who tried to kill me called the other day. At least I think it was him. It was his name on the caller ID, and the voice sounded vaguely familiar. But the sing-song, taunting timbre (think Jack Nicholson’s “Here’s Johnny” from The Shining) was absent. The mocking voice that tormented my waking hours while I lived with him?...That made me hyperventilate at the sound of a ringing telephone during the years when he stalked me? …That … [Read more...]