Introducing KOTAWesome!

KOTAWesome | KOTAW Content Marketing's branded hashtag

Ooh, that's KOTAWesome! Have you met our new hashtag? What is #KOTAWesome? KOTAW + Awesome = KOTAWesome! Anything that makes me smile, makes me laugh, inspires me, or makes me want to shout "Here, here!" gets the #KOTAWesome stamp of approval. KOTAWesome is a term originally created by my good friend Paul Biedermann, in response to an article I wrote for 12 most, an online business, media and lifestyle publication for which Paul … [Read more...]

Mary Poppins and Branding Magic for a Happy New Year

Mary Poppins and Branding Magic for a Happy New Year | KOTAW Content Marketing

Shortly after her arrival at the Banks household, Mary Poppins chided Jane and Michael for making a "pie crust promise -- easily made, easily broken." I feel the same way about New Year's resolutions. They're flaky, a delectable characteristic in pastry, but a crumbled mess in business. Life is better with pie. Business is better without resolutions. Your business -- your career -- benefit from decisions and the thoughtful planning and … [Read more...]

Reindeer Games, Your Brand and the Pit Bull Challenge

Reindeer Games, Your Business and the Pit Bull Branding Challenge | KOTAW Content Marketing | Pit Bulls and Personal Branding

When Ivy waddled into my life a few years ago, I didn't expect to fall in love with her, make her a member of my family or give her a job as KOTAW's Brand Ambassador. I thought I'd just return her to Jose, our neighbor who'd adopted Ivy as a five-week-old puppy, tell him she was escaping to our house when he was at work, and that would be that. But Ivy kept escaping, clumsily traveling the sidewalks past two other houses before she reached … [Read more...]

Want Your Brand to Grow? Let it Snow!

Want your brand to grow? Let it snow! | KOTAW Content Marketing

Santa's sleigh is fueled by children's dreams. That's what I believed when I was young, and that's why I never stayed up late on Christmas Eve. I willed sleep and Santa to arrive. And, for a half dozen years or so, I succeeded. When Santa stopped needing my dreams, I spent many wide-awake nights waiting for another kind of magic: snow. Bundled in a quilt, sitting alone in front of the living room window, I'd stare into the darkness … [Read more...]

To Make Your Logo (and Business) Sparkle, Reach for the Star

The story behind the visual brand identity of KOTAW Content Marketing

Every year at Christmas, when I struggle to put the tree topper in place and sigh with gleeful satisfaction after I succeed, I think of my lifelong quest to reach for -- and out to -- stars. Stars, we've all been told, are out of our grasp, as elusive as the brass ring on a carousel ride. Well, I've never tried to grab a brass ring so I don't know if the common wisdom about them is true. But I do know how to catch a star. And how to tell a … [Read more...]