A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success)

A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success) | KOTAW Content Marketing

I didn’t have to dance with a scarecrow, dry a lion’s tears or click my heels three times to know that there’s no place like home. For business. And business partnerships. When I first became a stay-at-home entrepreneur, I didn’t measure success in terms of profits but in the number of times I was able to cheer my daughters at school events, spend evenings watching old movies and new TV shows with them and embark on impromptu, … [Read more...]

Maisy Daisy and the Not-So Lazy Storyteller

"When I made peace with failure, happiness and success courted me. And I kissed both back." -- Katherine Kotaw, Chief Storyteller at KOTAW Content Marketing

Once upon a time I wrote a children’s book. And thrice (or more) upon a time, I ended dates early if the boy dared to plan an activity I didn’t like. I was good at writing, bad at dating. But both taught me a lot about success as a storyteller. I wrote my first children’s book when I was 16 in collaboration with an artist friend. I did some market research (asked two teachers to read the book to their children) and bought enough stamps to … [Read more...]