Why Google Should Google ‘Storytelling’ & Why Content Marketing is a Product

Why storytelling is the key to business success | KOTAW Content Marketing

Curated by KOTAW Returns! If you’re wondering why it’s been a little bit quiet here on the KOTAW blog, the answer is because it’s been very noisy (and chaotic!) in the KOTAW household. My KOTAW Girl Gang (daughters Bri and Kelsey, Brand Ambassador Pit Bull Ivy, Poodle Doodle LuLu, Kitten-Cat Doosis, and me!) has been invaded (in the most loving way possible) by (gasp!) a BOY! His name is Nooby and he’s been our houseguest for over a month. … [Read more...]

Illuminating Your Content Marketing Strategy: Lighthouse or Search Light?

How to become a blogging beacon of light | KOTAW Content Marketing

An abandoned puppy imprinted herself on my soul last week. And taught me a lesson in content marketing strategy. I heard Ivy barking, crying – hyperventilating – in the backyard and some pitiful noises I couldn’t identify. I went out to investigate and found a tiny white puppy on the other side of a brick wall that outlines our property. She was shaking and scooching along on her belly. As I crouched down and stroked her coarse fur, she … [Read more...]

In Cookies and Content Marketing, Cut the Sugar in Half

How to create a crave-worthy content strategy | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | Cookies 6, 7 & 8 (Amish-Inspired Raspberry Cookie Squares, Award-Winning Coconut Islands and Grandma Gilhuly’s Chocolate Chip Cookies.)  Diabetes runs in my family. So does love of sweets. To me, a day without sugar is like a day without a story, a day of existing rather than living. And, while I understand that there’s no direct correlation between sugar consumption and Type 2 … [Read more...]

Mary Poppins and Branding Magic for a Happy New Year

Mary Poppins and Branding Magic for a Happy New Year | KOTAW Content Marketing

Shortly after her arrival at the Banks household, Mary Poppins chided Jane and Michael for making a "pie crust promise -- easily made, easily broken." I feel the same way about New Year's resolutions. They're flaky, a delectable characteristic in pastry, but a crumbled mess in business. Life is better with pie. Business is better without resolutions. Your business -- your career -- benefit from decisions and the thoughtful planning and … [Read more...]

Goldilocks and the Three Excuses: A Storyteller’s Story

Goldilocks and the three bears

I wanted everything to be "just right" when I filmed my debut video for KOTAW Content Marketing. So I postponed for reasons Goldilocks would have understood -- the weather was too hot, the sun was too high, the task was too hard. And yet we ended up filming the video in 105-degree heat with a borrowed camera, a noisy background and no direction other than "say something." Why? Because life doesn't hand us a bowl of perfect porridge and we … [Read more...]