Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Double Your Pleasure, Double Your Funds with Dual Branding

The broke girl's guide to branding | KOTAW Content Marketing

Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build their brands, on their own or with the help of a personal branding coach, they have Cheerios-level aspirations. They want the perceived and actual … [Read more...]

Polkadots & Personal Branding

Polka Dots and Personal Branding Tips | KOTAW Content Marketing

For me, any day that involves a polkadot is a good day. So when I get polkadots in my mailbox, I’m pretty much ecstatic. And when the polkadots are on a cape? Well that’s just another degree of giddy! So you can imagine my delight and surprise when I opened my KOTAW Content Marketing mailbox to find a polkadotted cape sent to me from two social media friends, Alisa Meredith and Kelly Kranz. Alisa and Kelly are the hosts of the … [Read more...]

Edict of a Storyteller: Don’t Let Anyone Write Your Endings!

Storyteller's Edict: Don't Let Anyone Write Your Story's Ending | KOTAW Content Marketing

I never write anything – fact or fiction, short paragraph or full-length manuscript – until I determine what I will say in the last sentence. Nothing is more important than the end of a story, and few things in life upset me more than people or events that try to rewrite my final words. Which is why my disposition, usually sunnier than the southern California skies, turned cloudy in recent weeks. Problems – from glitch to crisis – rained down … [Read more...]

Halloween is Over: Get Off Your Iff-ing Wish Stick!

Halloween is Over: Get Off Your Iff-ing Wish Stick! | A Lesson in Personal Branding -- KOTAW Content Marketing

Halloween gives us a free pass to be silly, weird, outrageous and terrifying – to adopt any image we want without harming our brand. For 24 hours – or a long weekend, if we’re lucky – we can peel off the carefully planned layers of our persona and pretend to be anyone or anything we want. Without consequence, we can be a monster, a pole dancer, a roll of toilet paper or a stick of gum. Or we can remain in our grown-up clothes and be a … [Read more...]