My Latest Acting Role — a Monologue About the Women’s March — and What My Performance Taught Me About My Personal Brand

Actress Brijana Prooker Women's March monologue

“What’s wrong with a girl being competitive, assertive, ambitious?” asks my artist friend Sharna Fulton. Without hesitation, she answers her own question: “NOTHING.” Society, of course, would like us to believe otherwise. Change a single word in Sharna’s statement — specifically, replace “boy” with “girl” — and the only response you’re likely to incite is “DUH!” So why does the word “girl” incite such controversy and fear? Why does being … [Read more...]

Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Double Your Pleasure, Double Your Funds with Dual Branding

The broke girl's guide to branding | KOTAW Content Marketing

Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build their brands, on their own or with the help of a personal branding coach, they have Cheerios-level aspirations. They want the perceived and actual … [Read more...]

Polkadots & Personal Branding

Polka Dots and Personal Branding Tips | KOTAW Content Marketing

For me, any day that involves a polkadot is a good day. So when I get polkadots in my mailbox, I’m pretty much ecstatic. And when the polkadots are on a cape? Well that’s just another degree of giddy! So you can imagine my delight and surprise when I opened my KOTAW Content Marketing mailbox to find a polkadotted cape sent to me from two social media friends, Alisa Meredith and Kelly Kranz. Alisa and Kelly are the hosts of the … [Read more...]

Edict of a Storyteller: Don’t Let Anyone Write Your Endings!

Storyteller's Edict: Don't Let Anyone Write Your Story's Ending | KOTAW Content Marketing

I never write anything – fact or fiction, short paragraph or full-length manuscript – until I determine what I will say in the last sentence. Nothing is more important than the end of a story, and few things in life upset me more than people or events that try to rewrite my final words. Which is why my disposition, usually sunnier than the southern California skies, turned cloudy in recent weeks. Problems – from glitch to crisis – rained down … [Read more...]