My Secrets to…

Storyteller and Pit Bull advocate, Katherine Kotaw, walks Pebbles in Los Angeles.

...Healthy eating:   I reward myself with a piece of chocolate for every carrot stick I eat -- and two for every stalk of broccoli. I eat A LOT of vegetables. ...Maintaining work-life balance:   I never put work I enjoy in the "work" category and avoid anything I don't like to do. ...Getting enough exercise: I walk misbehaved dogs. ...Feeling young: A sense of humor. Laugh lines age you less than frown crevices. … [Read more...]

Glass Slippers and Hiking Boots: What Our Branding Footprints Reveal

Glass Slippers and Hiking Boots: What Our Branding Footprints Reveal | KOTAW Content Marketing

Branding is like fitting someone with a glass slipper. The ideal client slips into it as easily as Cinderella. The worst is an impossibly tight squeeze, his expectations as oversized as Drizella's enormous foot. Most clients are neither beautiful princesses nor ugly stepsisters -- they just need some polishing before they're ready for the ball. Successful branding balances perception and reality. Few of us are -- or need to be -- picture … [Read more...]