Standing Out and Standing Up: Pit Bulls and Your Personal Brand

Pit Bulls and Personal Branding co-founder Bri Prooker shares what she learned about standing out by standing up (for pits) at Stand Up For Pits Hollywood with Rebecca Corry.

Dogs, kindness and magic. Those three words are all I need to describe my experience going to the Stand Up For Pits Hollywood event with my sister Kelsey at the beginning of November. It’s a memory we will both hold dear in our hearts forever. I’m so grateful to my mom for splitting the cost of tickets with me so we could surprise Kelsey on her birthday in September with news that she’d be attending the sold-out event as one of her … [Read more...]

Inspired by an ANGEL: How to Use Storytelling in Social Media to Make Your Audience Fall in Love with Your Brand

Inspired by an Angel - Use storytelling in social media to make audience fall in love with your brand - KOTAW Content Marketing

In January 2015, we fell in love with a dog we never met, a rescue pittie named Angel. Through the power of social media, we followed Angel on her daily adventures — from cookie store shenanigans and beach frolics, to year-round attempts at Trick or Treating — all thanks to her mom Rebecca Corry’s generosity in sharing her Angel with all of us. We greeted the day with her as she basked in the morning sun, and at nighttime, after reading … [Read more...]

How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Flowers for Pit Bulls & Social Good: Does Your Brand Story Make the World a Better Place?

Blooms and Brand Storytelling for a Better World | KOTAW Content Marketing

The concept was simple: Take a picture of your pet wearing a flower crown and post it to Instagram to help raise money for rescue animals. But like most of life’s true joys, it’s the simple things that often have the most impact. Which is why when I heard “Pit Bull Flower Power” combined with “a picture of your pet wearing a flower crown,” I didn’t think of Ivy, my sweet red nose Pit Bull — and KOTAW Content Marketing’s Brand Ambassador! — … [Read more...]

Mirroring Pit Bulls and Reflecting Good: A Pit Bull Awareness Month Branding Challenge

Pit Bulls & Personal Branding | At KOTAW, it's our professional goal to brand you or your company as the most fascinating, exciting and intriguing in your field. And it's our personal goal to rebrand Pit Bulls as the sweet, sensitive and loving dogs they are. Being boss babes, the KOTAW Girl Gang has the luxury of combining our personal and professional passions. Which is why you'll often find tales of Pit Bulls woven into our lessons on personal branding.

Last night, on the way home from a walk to the park, my sweet Pit Bull, Ivy, was waiting patiently for the “Walk” sign to illuminate so we could cross the street, when she noticed something in the darkness about five feet away. Ivy looked a tad frightened, but mostly curious. I turned to see what Ivy was looking at and saw that she was staring at a tall reflective office building with her Pittie image reflected in it from a … [Read more...]