Allergic to Peanuts or Social Media? This Cookie’s for You!

How to avoid a social media sugar crash | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | Cookies 2, 3, 4 & 5 (Peanut Butter Cookies, Katherine's Almond Butter Cookies, Bri's Peanut Butter & Dark Chocolate Cookies, Kelsey's Peanut Butter & Reese's PB Cup Cookies) Every time I hear someone complaining about Pinterest, Facebook or Twitter’s unfair, unfriendly – and totally unnecessary – changes, I think of peanut butter cookies. Because I loved peanut butter … [Read more...]

A Letter to a Pit: Put Your Social Media to the Pen Pal Test!

Social media is about making genuine connections -- Does your social media strategy pass the pen pal test?

Ivy received her very first letter! This weekend, I made the couple minute trip from my home to my KOTAW Content Marketing mailbox and my mouth quickly formed a smile as I saw an oversized rectangular envelope addressed not only to me, but to my Brand Ambassador too! I desperately wanted to open it right then and there, but since it was addressed to my sweet red nose pit bull as well as to me, I knew it wouldn’t be fair to open it without … [Read more...]

Hearts & Heffalumps: A Personal Branding Valentine

How to use social media to create a lovable personal brand | KOTAW Content Marketing

I had just finished my bowl of Cheerios and was dabbing water on some milk I'd dripped on my navy jumper when I heard a scraping noise on our front porch. It was still dark out and we didn't get a morning newspaper. My 6-year-old brain raced with alarm: What was out there? A bear? A robber? A Heffalump escaped from the 100-acre woods? My dad had already left for work -- only the scent of his aftershave remained in the kitchen -- and my mom was … [Read more...]

Introducing KOTAWesome!

KOTAWesome | KOTAW Content Marketing's branded hashtag

Ooh, that's KOTAWesome! Have you met our new hashtag? What is #KOTAWesome? KOTAW + Awesome = KOTAWesome! Anything that makes me smile, makes me laugh, inspires me, or makes me want to shout "Here, here!" gets the #KOTAWesome stamp of approval. KOTAWesome is a term originally created by my good friend Paul Biedermann, in response to an article I wrote for 12 most, an online business, media and lifestyle publication for which Paul … [Read more...]

A Button for Corduroy, A Home for a Pit

Ivy, Katherine Kotaw's sweet red nose Pit Bull and KOTAW's Brand Ambassador, with her Corduroy bear | KOTAW Content Marketing

Corduroy is one of my all-time favorite stories. The sweet tale of a green overall-clad department store bear -- overlooked by most shoppers due to his missing button and general shopworn appearance -- who eventually finds a loving home with an open-minded girl, has warmed my heart through countless readings many moons ago to my (now fully-grown) daughters. Last week, to my delight, I discovered my very own, real-life Corduroy. I was … [Read more...]