This weekend, I made the couple minute trip from my home to my KOTAW Content Marketing mailbox and my mouth quickly formed a smile as I saw an oversized rectangular envelope addressed not only to me, but to my Brand Ambassador too!
I desperately wanted to open it right then and there, but since it was addressed to my sweet red nose pit bull as well as to me, I knew it wouldn’t be fair to open it without her.
So I rushed home to my pittie and opened the envelope as she smiled and wiggled at me with love.
The three page handwritten letter, addressed “Dear Katherine & Ivy” was decorated with adorable paw print stickers on every page and my smile grew bigger and bigger with each word I read aloud to Ivy.
Celebrating National Card & Letter Month
Ivy’s first letter, signed “Love & dog biscuits, Jennifer” was written by Jennifer Broderick, owner of StationTEEN, where she designs colorful, cheerful stationery with the goal of “empowering teen girls to develop deeper relationships with family & friends.”
At the beginning of April, in honor of National Card & Letter Month, Jennifer invited members of Google Plus to send her a handwritten letter.
Never one to pass up an opportunity to write a handwritten note (making cards and writing old-fashioned snail mail letters to friends and family gives me so much joy!) I curled up on the couch with Ivy and my card-making supplies and started writing to Jennifer about my favorite subject, Ivy herself!
I told Jennifer how my biggest personal goal as a branding coach is to brand pit bulls as the gentle, silly and loving dogs I know them to be, despite the bad reputation thrust upon them due to prejudice and hate.
I told her how Ivy is KOTAW’s Brand Ambassador, representing how hard our KOTAW team will work to mend and transform any and all brands we deem worthy (always remembering our catchphrase: “We don’t brand boring!”)
And I told her how Ivy nurses stray kittens, is friends with all the neighborhood babies and toddlers and how she has an extra special fondness for peanut butter, perhaps because she has peanut butter-colored fur!
In response, I got to hear about Jennifer’s parents’ dogs, Dash and Pez, who love to eat vanilla ice cream cones from McDonald’s but hate pretzels!
A Present & A Pen Pal
Included with Jennifer’s letter to Ivy and me were two beautiful (and doggie themed!) handcrafted cards designed by Jennifer herself, as well as a beautiful piece of stationary with a gorgeous black ink doodle of a woman, flowers and swirls.
I can’t wait to use Jennifer’s adorable cards and stationary to write more handwritten letters!
And Ivy and I are so excited to have Jennifer as our new pen pal!
We can’t wait to curl up again together and write her our next note.
BACK ON THE CLOCK
Social media, when done right, should be about making genuine connections. Next time you’re wondering whether to follow or circle someone, why not put them to the “Would you be their pen pal?” test.
The pen pal test makes you realize that, at the end of the day, it is true connections – not numbers – that matter.
When’s the last time you wrote – or received – a handwritten letter? Do your social media connections pass the pen pal test? You could tell me by letter… or share your thoughts below!