Entrepreneur Inspiration: Go Out and Find Some Joy! Work Can (and Should) Wait

Entrepreneur Inspiration: Go Out and Find Some Joy! | KOTAW Content Marketing

“You work from home? You’re so lucky!” As entrepreneurs, we tend to hear this a lot. Most 9-to-5ers envision entrepreneurial life as sleeping in past noon, then lounging around all day long munching on bon bons and daydreaming about some grand, unattainable goal we slyly call our 5 year plan. They think we’re a bunch of head-in-the-clouds hedonist slackers masquerading around as innovators. Of course, we know better. We know that … [Read more...]

Free Pencils and Pricey Cashmere: Branding is Not in the Label

Why branding is so much more than labels | KOTAW Content Marketing

This year, for my Libra younger daughter’s birthday, Kelsey said she wanted to do all her birthday shopping as a family. That way, she said, she got to spend more time with her elder sister Bri – and me! (That oh-so clever rhyme was just in case any of my loyal readers happened to forget that my favorite writer is Dr. Seuss. But I digress!) Kelsey had already decided several years back that she wanted to be a participant in the baking of her … [Read more...]

A Letter to a Pit: Put Your Social Media to the Pen Pal Test!

Social media is about making genuine connections -- Does your social media strategy pass the pen pal test?

Ivy received her very first letter! This weekend, I made the couple minute trip from my home to my KOTAW Content Marketing mailbox and my mouth quickly formed a smile as I saw an oversized rectangular envelope addressed not only to me, but to my Brand Ambassador too! I desperately wanted to open it right then and there, but since it was addressed to my sweet red nose pit bull as well as to me, I knew it wouldn’t be fair to open it without … [Read more...]

The Pit in the Hat, Fancy That! (And Happy B-Day, Dr. Seuss!)

A Personal Branding Parable and a Rainy Day Pit Bull Pajama Party | KOTAW Content Marketing | Pit Bulls and Personal Branding

On a (rare) rainy Los Angeles day, Ivy looked as glum as Sally and her nameless brother who looked longingly out the window at the downpour responsible for their confinement to the little red house in The Cat in the Hat. Yes, the sun did not shine, it was too wet to play, so Ivy sat in the house, all that cold, cold wet day…causing her much dismay! There’s no denying that Ivy, my sweet, sweet red nose pit bull, is a California girl. My … [Read more...]

A Button for Corduroy, A Home for a Pit

Ivy, Katherine Kotaw's sweet red nose Pit Bull and KOTAW's Brand Ambassador, with her Corduroy bear | KOTAW Content Marketing

Corduroy is one of my all-time favorite stories. The sweet tale of a green overall-clad department store bear -- overlooked by most shoppers due to his missing button and general shopworn appearance -- who eventually finds a loving home with an open-minded girl, has warmed my heart through countless readings many moons ago to my (now fully-grown) daughters. Last week, to my delight, I discovered my very own, real-life Corduroy. I was … [Read more...]