Nostalgia Marketing and a Midnight Birthday Surprise!

Nostalgia Marketing and a Midnight Birthday Surprise - KOTAW Content Marketing

Just after midnight — so officially my birthday, December 27th — my sister Kelsey exclaimed with glee, “Oh, you have something you can open NOW!” My mom had gone to our P.O. box that evening to pick up our mail, knowing Kelsey had birthday gifts for me waiting there, and had put all the mail in a bag on her bed, telling me not to peak. But now I could peak, as Kelsey had just discovered a surprise that didn’t have to wait until my birthday … [Read more...]

My Latest Acting Role — a Monologue About the Women’s March — and What My Performance Taught Me About My Personal Brand

Actress Brijana Prooker Women's March monologue

“What’s wrong with a girl being competitive, assertive, ambitious?” asks my artist friend Sharna Fulton. Without hesitation, she answers her own question: “NOTHING.” Society, of course, would like us to believe otherwise. Change a single word in Sharna’s statement — specifically, replace “boy” with “girl” — and the only response you’re likely to incite is “DUH!” So why does the word “girl” incite such controversy and fear? Why does being … [Read more...]

Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Standing Out and Standing Up: Pit Bulls and Your Personal Brand

Pit Bulls and Personal Branding co-founder Bri Prooker shares what she learned about standing out by standing up (for pits) at Stand Up For Pits Hollywood with Rebecca Corry.

Dogs, kindness and magic. Those three words are all I need to describe my experience going to the Stand Up For Pits Hollywood event with my sister Kelsey at the beginning of November. It’s a memory we will both hold dear in our hearts forever. I’m so grateful to my mom for splitting the cost of tickets with me so we could surprise Kelsey on her birthday in September with news that she’d be attending the sold-out event as one of her … [Read more...]

How to Use Twitter to Tell Your Brand’s Story: The Digital Portfolio Method!

How to tell your brand story on Twitter | KOTAW Content Marketing

Twitter is arguably the “easiest” social media platform to use. You only have to come up with (at most) 140 characters — and you don’t really even have to do that. You can click “retweet” in a second of your time and absolutely zero thought. You can look at what the so-called “influencers” are sharing and mindlessly reshare everything they share without ever reading a single word in the articles your tweets say you endorse. You don’t even … [Read more...]