Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Standing Out and Standing Up: Pit Bulls and Your Personal Brand

Pit Bulls and Personal Branding co-founder Bri Prooker shares what she learned about standing out by standing up (for pits) at Stand Up For Pits Hollywood with Rebecca Corry.

Dogs, kindness and magic. Those three words are all I need to describe my experience going to the Stand Up For Pits Hollywood event with my sister Kelsey at the beginning of November. It’s a memory we will both hold dear in our hearts forever. I’m so grateful to my mom for splitting the cost of tickets with me so we could surprise Kelsey on her birthday in September with news that she’d be attending the sold-out event as one of her … [Read more...]

How to Use Twitter to Tell Your Brand’s Story: The Digital Portfolio Method!

How to tell your brand story on Twitter | KOTAW Content Marketing

Twitter is arguably the “easiest” social media platform to use. You only have to come up with (at most) 140 characters — and you don’t really even have to do that. You can click “retweet” in a second of your time and absolutely zero thought. You can look at what the so-called “influencers” are sharing and mindlessly reshare everything they share without ever reading a single word in the articles your tweets say you endorse. You don’t even … [Read more...]

Speaking Up is Daunting, Remaining Silent is Dangerous: Yes, I’m With Her, and Here’s Why I’ll Shout it From the Rooftops

Hillary Clinton for President op-ed by Bri Prooker

The one and only memory I have from pre-school is waiting, terror-filled, for what seemed like an eternity, for my mom to come back and pick me up so I could ask her why my arm was bleeding. I was too shy to ask the teacher, too afraid to let any of the other children see the bright red blood streaming down my arm — it was as though I thought I’d done something wrong and had to hide it. Turns out, as my mom explained so empathetically and … [Read more...]

Slipping Into – and Out of – the Uncomfortable Shoes of Fear and Prejudice

Op-ed by writer Katherine Kotaw - KOTAW Content Marketing kotaw.com

How do we put ourselves in someone else’s shoes if we’ve never tried them on? I’ve been pondering that question in the aftermath of the recent shootings of black citizens by police officers in Louisiana and Minnesota and the killing of cops by black gunmen in Dallas and Baton Rouge. I’m neither black nor a police officer and I’ve never visited the sites of the recent killings. But I believe that racially-motivated violence and harmful, if not … [Read more...]