How to Use Twitter to Tell Your Brand’s Story: The Digital Portfolio Method!

How to tell your brand story on Twitter | KOTAW Content Marketing

Twitter is arguably the “easiest” social media platform to use. You only have to come up with (at most) 140 characters — and you don’t really even have to do that. You can click “retweet” in a second of your time and absolutely zero thought. You can look at what the so-called “influencers” are sharing and mindlessly reshare everything they share without ever reading a single word in the articles your tweets say you endorse. You don’t even … [Read more...]

Speaking Up is Daunting, Remaining Silent is Dangerous: Yes, I’m With Her, and Here’s Why I’ll Shout it From the Rooftops

Hillary Clinton for President op-ed by Bri Prooker

The one and only memory I have from pre-school is waiting, terror-filled, for what seemed like an eternity, for my mom to come back and pick me up so I could ask her why my arm was bleeding. I was too shy to ask the teacher, too afraid to let any of the other children see the bright red blood streaming down my arm — it was as though I thought I’d done something wrong and had to hide it. Turns out, as my mom explained so empathetically and … [Read more...]

Slipping Into – and Out of – the Uncomfortable Shoes of Fear and Prejudice

Op-ed by writer Katherine Kotaw - KOTAW Content Marketing kotaw.com

How do we put ourselves in someone else’s shoes if we’ve never tried them on? I’ve been pondering that question in the aftermath of the recent shootings of black citizens by police officers in Louisiana and Minnesota and the killing of cops by black gunmen in Dallas and Baton Rouge. I’m neither black nor a police officer and I’ve never visited the sites of the recent killings. But I believe that racially-motivated violence and harmful, if not … [Read more...]

Add Meaning to Your Brand Design with Visual Storytelling

Add Meaning to Your Brand Design with Visual Storytelling - KOTAW Content Marketing

If you strip your brand, strip it all away, what would you find? As a brand designer, I often ponder this question. It’s a complicated question and, in an effort to make it simpler, branding is commonly portrayed as a quantifiable thing that can be achieved so long as one completes a checklist of branding qualifications. Visual branding for example, requires a logo (check.) It also requires a consistent color palette and typography … [Read more...]

Sex Sells, Stories Compel: Connect with Your Audience Through Brand Storytelling

Connect with your audience through brand storytelling - KOTAW Content Marketing

Angelina Jolie once told an interviewer that love scenes were the easiest of any to film because she could find something sexy about any costar. The far bigger challenge was making an emotional connection to another actor, forming a genuine bond that didn’t rely on exposed body parts and that carried through to the movie’s end credits. Her words apply equally well to brand storytelling. It’s relatively easy to hook your audience with any … [Read more...]