Quotable Kotaw: Who Needs Vacation?

Bridget Bardot with Deer

Doe, a deer... and ocean adventures at dawn and afternoon mountain hikes and decadent desserts and -- Get the whole story! Read Katherine Kotaw's exclusive Forbes Q&A. Find out what's on Katherine's mind, what brings her joy, what she's currently obsessed with and lots lots more! No matter how much we love our work, there are moments when we all get overwhelmed and a little (or a lot) stressed. What simple, daily rituals do you have that … [Read more...]

Branding a Storyteller: Horse Talk and Common Sense

Katherine Kotaw filming her Content Marketing Institute video with her Pit Bull, Ivy | KOTAW Content Marketing

You know you've lived in Hollywood too long when a three-minute bio takes four days to produce -- and crew members start asking if they're going to get IMDb credits for producing, directing and editing the clip. I could be wrong, but I can't imagine a university instructor in Detroit or Des Moines getting up at 3:30 a.m. to prepare for a sunrise shoot, cajoling a horse into cooperation for a sunset scene or filming 20 takes of a 4-word … [Read more...]

Storytelling: ‘In The Can!’

Katherine Kotaw films course on storytelling for the Content Marketing Institute

Three locations, several wardrobe changes, and about half a dozen iced tea refills later, production wrapped on my introduction video for the digital course I'm going to teach for the Content Marketing Institute. My course for CMI is centered on the topic of the art of storytelling -- and storyselling. Details on the CMI university courses are expected to be released at the Content Marketing Institute-produced event, Content Marketing World … [Read more...]

Who Shot the Storyteller?

Vintage camera kate spade soap box derby ad

Day one of filming my intro for the course I'm going to teach for the Content Marketing Institute. Today's shoot is at our KOTAW office in Los Angeles; tomorrow morning the production will travel for several on-location shots (hint: Ivy gets to come with!) In a previous blog post, I mentioned that raspberry pastries from Whole Foods were giving me the (sugary) energy I needed to complete slides for the PowerPoint section of my CMI course. … [Read more...]

The Bob Hope and Norma Desmond Personal Branding Syndrome

Personal Branding Tip: Live Your Brand, Don't Kill Your Identity | KOTAW Content Marketing

Live your brand but don't kill your identity. I was walking past NBC Studios the other day and grumbling to myself about the fact that the landmark was now called Burbank Studios. First NBC loses the peacock and now its name? What a way to spoil a brand. The iconic peacock is now what looks like three paint strip samples and the name says nothing. Sandwiched between Warner Brothers and Disney Studios, Burbank Studios looks like a generic … [Read more...]