Add Meaning to Your Brand Design with Visual Storytelling

Add Meaning to Your Brand Design with Visual Storytelling - KOTAW Content Marketing

If you strip your brand, strip it all away, what would you find? As a brand designer, I often ponder this question. It’s a complicated question and, in an effort to make it simpler, branding is commonly portrayed as a quantifiable thing that can be achieved so long as one completes a checklist of branding qualifications. Visual branding for example, requires a logo (check.) It also requires a consistent color palette and typography … [Read more...]

Sex Sells, Stories Compel: Connect with Your Audience Through Brand Storytelling

Connect with your audience through brand storytelling - KOTAW Content Marketing

Angelina Jolie once told an interviewer that love scenes were the easiest of any to film because she could find something sexy about any costar. The far bigger challenge was making an emotional connection to another actor, forming a genuine bond that didn’t rely on exposed body parts and that carried through to the movie’s end credits. Her words apply equally well to brand storytelling. It’s relatively easy to hook your audience with any … [Read more...]

Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

Unbreakable! 3 Strong as Hell Tips for Rebranding Success

3 Strong as Hell Tips for Business Rebranding Success | Bri Prooker, KOTAW Content Marketing, brand design in Los Angeles

In the Tina Fey produced Netflix original series, Unbreakable Kimmy Schmidt, the lead character (played ingeniously by Ellie Kemper) says that in order to get through a rough situation, you just have to take it ten seconds at a time. Her character should know. She got through many, many MANY ten second increments of unpleasantness while being locked in an underground bunker for 15 years. (And yes, the show is a comedy, so don’t get depressed … [Read more...]