Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Stand Out on Social Media and Get Thanky For Brand Storytelling Magic!

Build a strong brand story and enjoy the magic that follows | KOTAW Content Marketing

There is a heightened sense of magic and wonder in the KOTAW Girl Gang household. There is a sparkle in our Pit Bull Brand Ambassador Ivy’s eyes that glistens even more so than usual and, when my daughters and I try to match Ivy’s glance to see what she is seeing, we know for certain that she must be staring at a beautiful unicorn from another pittie-pie dimension! When I look at my daughters — and KOTAW business partners! —Bri and Kelsey, I … [Read more...]

How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Behind the Social Media Marketing Tapestry: It’s a House of Mirth

Ready to step out from behind the social media marketing tapestry? Stand out on social media with stellar brand storytelling | KOTAW Content Marketing

Facebook is the quickest way to lose respect for people you otherwise thought were decent human beings. If you’d asked me what I thought of that particular social platform (or social media in general) before my mom and sister and I started KOTAW Content Marketing just over two years ago, that’s what I would have said. Of course now I’d say that Facebook is one of the best platforms for telling your brand’s story. So what changed my … [Read more...]

As Your Brand Evolves, Don’t Let Your Website Design Turn Into a Dinosaur

Why you should always keep your website design as fresh as your brand | KOTAW Content Marketing

Every few days, a company invites me to help them brand a “revolutionary product,” a “first-of-its-kind app” or a “life-changing service that will blow your mind.” I click on a link to the potential client’s website and, sure enough, I am blown away. Transported actually. I feel like I’m in Bedrock about to be kissed by Fred or Dino. At the very least, I feel like I should be tying my hair back with a scrunchie to keep it in place while … [Read more...]