Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

Unbreakable! 3 Strong as Hell Tips for Rebranding Success

3 Strong as Hell Tips for Business Rebranding Success | Bri Prooker, KOTAW Content Marketing, brand design in Los Angeles

In the Tina Fey produced Netflix original series, Unbreakable Kimmy Schmidt, the lead character (played ingeniously by Ellie Kemper) says that in order to get through a rough situation, you just have to take it ten seconds at a time. Her character should know. She got through many, many MANY ten second increments of unpleasantness while being locked in an underground bunker for 15 years. (And yes, the show is a comedy, so don’t get depressed … [Read more...]

Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Stand Out on Social Media and Get Thanky For Brand Storytelling Magic!

Build a strong brand story and enjoy the magic that follows | KOTAW Content Marketing

There is a heightened sense of magic and wonder in the KOTAW Girl Gang household. There is a sparkle in our Pit Bull Brand Ambassador Ivy’s eyes that glistens even more so than usual and, when my daughters and I try to match Ivy’s glance to see what she is seeing, we know for certain that she must be staring at a beautiful unicorn from another pittie-pie dimension! When I look at my daughters — and KOTAW business partners! —Bri and Kelsey, I … [Read more...]