And when the polkadots are on a cape?
Well that’s just another degree of giddy!
Alisa and Kelly are the hosts of the Superheroes of Marketing Podcast. I was honored when they asked me to appear on their show to talk about brand storytelling for business, and happily delighted when I saw their description of me: “Storyteller, published author and CEO of KOTAW Content Marketing. Lover of polka-dots, Dr. Seuss, and all things furry.”
Once Upon a Time, There Was a Polkadot…
So what do polkadots have to do with personal branding and brand storytelling?
I was announced as a polkadot-lover during my intro on the Superheroes of Marketing Podcast, then directly following the recording, Alisa tweeted me to say how much she loved my episode… and also that she forgot to ask me why I love polkadots so much!
Why did she make polkadots such a big part of my episode (and my cape!) without knowing the backstory behind my love of polkadots?
Because polkadots have been part of my brand story since day one.
Pit Bulls, Personal Branding and Polkadots, too!
Honestly, I never really paid attention to whether anyone connected me with polkadots. It was never a particular goal of mine. I want people to connect my name — and KOTAW Content Marketing — with storytelling and pit bulls. Because for me, “storyteller” is not just a title — it’s who I am. And I’m a storyteller on a mission to rebrand Pit Bulls as the sweet and loving dogs they are. KOTAW Content Marketing’s Pit Bull Brand Ambassador (my pittie-pie Ivy!) is doing a KOTAWesome job showing the world just how kind and gentle and silly and compassionate she is. I write stories about her sweet pittie adventures, post adorable pittie pictures to my social platforms, and people respond by sharing Pit Bull pictures and stories with me, on an almost daily basis.
But polkadots? Yes, I’m wearing a polkadotted Kate Spade dress in my bio picture and social media profile pics. Yes, one of the first boards I created on Pinterest was called “dots”. Yes, I’ve mentioned I’m a lover of polkadots in my KOTAW bio and have probably shared more than a few posts that were polkadot-themed in some way or another, but even as a personal branding coach and brand storyteller, I had no idea my audience was connecting me with polkadots! Not until polkadots got such a nice mention in my bio and introduction on Alisa and Kelly’s show and not until I received a polkadotted cape in the mail!
BACK ON THE CLOCK
So let me connect the (polka) dots!
Everything you say and post on social media becomes part of your personal brand story. Just because it’s easy to set up social media profiles and start posting, tweeting or pinning does not mean you should post, tweet or pin at random.
The same thing goes for blogging.
Every word you say should mean something. Think of everything you say on your blog or in social media as being written in indelible ink.
Because if you post a lot of polkadots, someone will connect you with polkadots.
For me, that’s KOTAWesome! It means people are connecting with multiple layers of my brand story, not just the obvious ones like “brand storyteller” and “Pit Bull advocate”.
I didn’t create the Pinterest board “dots” on a whim. It was a carefully thought-out decision.
When I started KOTAW Content Marketing just over two years ago and was beginning my Pinterest account with 0 followers, I didn’t want to just create a bunch of random marketing boards and pin every marketing blog from every supposed marketing guru, just to try to fit in by not standing out.
I wanted to tell my brand story through my pins. I wanted to reveal my personality. That’s why I created a “dots” board with the description: “I have never met a polka dot I didn’t like. When in doubt, go with polka dots. Still in doubt? Make them pink, add some glitter and call it a day.”
And why I created a “here here” board and made my board cover the iconic image of Mary Tyler Moore throwing her hat up in the air. Funny how “HERE HERE” has also made its way to the foreground of my personal brand story, when it was also one of my very first boards and also one that had nothing to do with “marketing”.
But let’s get back to polkadots! What did I tweet back to Alisa when she asked me the story behind my love of polkadots?
I told her that when I was five or six years old, my parents bought me a pink velvet dress with black polkadots. It made me feel so pretty twirling in it that I’ve always associated polkadots with life’s twirl-worthy moments.
So that’s my polkadot story! Do YOU have a particular love or character quirk that has become part of your personal brand? If so, I bet there’s a good story behind it, and I want to hear it! Please share your twirl-worthy story below, or reach out to me privately here!
PS: Thank you Alisa and Kelly, with all my heart, for the beautiful polkadotted Superhero cape. Ivy and I both love it!
Photo credit: Ashley Ella Design