Sloths, Sex and Success: Get the Results You Really Want for Your Business Blog

5 No-Nonsense Ways to Spice Up Your Business Blog | KOTAW Content Marketing

A blog is as important to the health of your business as exercise and proper diet are to your personal wellbeing. But, if you're like a lot of business owners, you hate writing blog posts as much as sloths detest jogging and carnivores despise kale. So you slack off or give up. Then you feel bad about yourself and try again -- harder this time. And fail again, also harder. Like a yo-yo dieter, your feast-and-famine approach to blogging never … [Read more...]

Put Your Stories to the Sniff Test

Put Your Stories to the Sniff Test | KOTAW Content Marketing

When I lost my mother's recipe for butter tarts, I spent hundreds of hours over several years calling book publishers and bookshop owners, trolling the Internet and pestering bakers the world over to find it. And Christmas morning was never the same until I possessed the recipe again. Butter tarts, a Canadian pastry, contain very few ingredients. And most recipes read pretty much the same. But I didn't want any recipe. I wanted the recipe from … [Read more...]

Why No One Wants Your Guest Posts (And How To Become A Welcomed Contributor)

How to become a welcomed guest post contributor to your favorite blogs | KOTAW Content Marketing, Storytelling in Los Angeles

You wag your tail or snarl at website hosts, begging -- or demanding -- that they publish your great (or pretty good) guest posts. But you're still getting rejected or just plain ignored. You feel like the least-loved dog in the Internet marketing pound. Before you euthanize your GP outreach, find out what you're doing wrong and how to find a happy home for your content. There's an art to pitching your guest posts and articles, but there's … [Read more...]