Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Reindeer Games, Your Brand and the Pit Bull Challenge

Reindeer Games, Your Business and the Pit Bull Branding Challenge | KOTAW Content Marketing | Pit Bulls and Personal Branding

When Ivy waddled into my life a few years ago, I didn't expect to fall in love with her, make her a member of my family or give her a job as KOTAW's Brand Ambassador. I thought I'd just return her to Jose, our neighbor who'd adopted Ivy as a five-week-old puppy, tell him she was escaping to our house when he was at work, and that would be that. But Ivy kept escaping, clumsily traveling the sidewalks past two other houses before she reached … [Read more...]

Horton Hears a HOA!

Writer Katherine Kotaw story of KOTAW Content Marketing after overcoming domestic violence

Horton is my favorite Dr. Seuss character. His big ears – and bigger heart – heard voices that no one else did. He was a child’s best friend – someone who listened. On Nov. 20, I was greeted by a storyteller's best friend -- an audience of Hortons, who listened to my tales despite audio and visual glitches that could have sent everyone scrambling for the mute and stop buttons on their computers. An amazing audience embraced the … [Read more...]

BuzzFeed Buzz Kill: A Case for Brand Reputation SOS

Protect your brand reputation: abide by image copyright laws when sharing visuals on social media or your business blog | KOTAW Content Marketing

BuzzFeed is making money and headlines. But it's not making friends. If BuzzFeed CEO Jonah Peretti is a Meat Loaf fan, he might think that two out of three ain't bad. His investors may disagree. Because BuzzFeed is not just failing to make friends. The company is making enemies -- enemies who are suing and, perhaps worse, damaging the BuzzFeed brand at a critical time in the company's seven-year history. The legal troubles may go away. … [Read more...]

Whole Foods’ Half-Baked Idea: Whole Foods Cheapens its Brand with Budget Classes in Detroit

Branding strategy case study | KOTAW Content Marketing

The idea of Whole Foods teaching people how to eat for $5 a day is a little like Rolex telling customers how to tell time using a sundial or Prada teaching patrons how to mend clothes. A bit ingenuous, to say the least. And bad marketing. Rolex, to my knowledge, offers no "How to Tell Time for Free!!" classes. Nor does Prada woo potential customers with promises of free button-sewing lessons. But Whole Foods does provide free budget … [Read more...]