How to Use Twitter to Tell Your Brand’s Story: The Digital Portfolio Method!

How to tell your brand story on Twitter | KOTAW Content Marketing

Twitter is arguably the “easiest” social media platform to use. You only have to come up with (at most) 140 characters — and you don’t really even have to do that. You can click “retweet” in a second of your time and absolutely zero thought. You can look at what the so-called “influencers” are sharing and mindlessly reshare everything they share without ever reading a single word in the articles your tweets say you endorse. You don’t even … [Read more...]

Inspired by an ANGEL: How to Use Storytelling in Social Media to Make Your Audience Fall in Love with Your Brand

Inspired by an Angel - Use storytelling in social media to make audience fall in love with your brand - KOTAW Content Marketing

In January 2015, we fell in love with a dog we never met, a rescue pittie named Angel. Through the power of social media, we followed Angel on her daily adventures — from cookie store shenanigans and beach frolics, to year-round attempts at Trick or Treating — all thanks to her mom Rebecca Corry’s generosity in sharing her Angel with all of us. We greeted the day with her as she basked in the morning sun, and at nighttime, after reading … [Read more...]

Sex Sells, Stories Compel: Connect with Your Audience Through Brand Storytelling

Connect with your audience through brand storytelling - KOTAW Content Marketing

Angelina Jolie once told an interviewer that love scenes were the easiest of any to film because she could find something sexy about any costar. The far bigger challenge was making an emotional connection to another actor, forming a genuine bond that didn’t rely on exposed body parts and that carried through to the movie’s end credits. Her words apply equally well to brand storytelling. It’s relatively easy to hook your audience with any … [Read more...]

Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success)

A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success) | KOTAW Content Marketing

I didn’t have to dance with a scarecrow, dry a lion’s tears or click my heels three times to know that there’s no place like home. For business. And business partnerships. When I first became a stay-at-home entrepreneur, I didn’t measure success in terms of profits but in the number of times I was able to cheer my daughters at school events, spend evenings watching old movies and new TV shows with them and embark on impromptu, … [Read more...]