Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Unbreakable! 3 Strong as Hell Tips for Rebranding Success

3 Strong as Hell Tips for Business Rebranding Success | Bri Prooker, KOTAW Content Marketing, brand design in Los Angeles

In the Tina Fey produced Netflix original series, Unbreakable Kimmy Schmidt, the lead character (played ingeniously by Ellie Kemper) says that in order to get through a rough situation, you just have to take it ten seconds at a time. Her character should know. She got through many, many MANY ten second increments of unpleasantness while being locked in an underground bunker for 15 years. (And yes, the show is a comedy, so don’t get depressed … [Read more...]

Illuminating Your Content Marketing Strategy: Lighthouse or Search Light?

How to become a blogging beacon of light | KOTAW Content Marketing

An abandoned puppy imprinted herself on my soul last week. And taught me a lesson in content marketing strategy. I heard Ivy barking, crying – hyperventilating – in the backyard and some pitiful noises I couldn’t identify. I went out to investigate and found a tiny white puppy on the other side of a brick wall that outlines our property. She was shaking and scooching along on her belly. As I crouched down and stroked her coarse fur, she … [Read more...]

Mirroring Pit Bulls and Reflecting Good: A Pit Bull Awareness Month Branding Challenge

Pit Bulls & Personal Branding | At KOTAW, it's our professional goal to brand you or your company as the most fascinating, exciting and intriguing in your field. And it's our personal goal to rebrand Pit Bulls as the sweet, sensitive and loving dogs they are. Being boss babes, the KOTAW Girl Gang has the luxury of combining our personal and professional passions. Which is why you'll often find tales of Pit Bulls woven into our lessons on personal branding.

Last night, on the way home from a walk to the park, my sweet Pit Bull, Ivy, was waiting patiently for the “Walk” sign to illuminate so we could cross the street, when she noticed something in the darkness about five feet away. Ivy looked a tad frightened, but mostly curious. I turned to see what Ivy was looking at and saw that she was staring at a tall reflective office building with her Pittie image reflected in it from a … [Read more...]

Free Pencils and Pricey Cashmere: Branding is Not in the Label

Why branding is so much more than labels | KOTAW Content Marketing

This year, for my Libra younger daughter’s birthday, Kelsey said she wanted to do all her birthday shopping as a family. That way, she said, she got to spend more time with her elder sister Bri – and me! (That oh-so clever rhyme was just in case any of my loyal readers happened to forget that my favorite writer is Dr. Seuss. But I digress!) Kelsey had already decided several years back that she wanted to be a participant in the baking of her … [Read more...]