Nostalgia Marketing and a Midnight Birthday Surprise!

Nostalgia Marketing and a Midnight Birthday Surprise - KOTAW Content Marketing

Just after midnight — so officially my birthday, December 27th — my sister Kelsey exclaimed with glee, “Oh, you have something you can open NOW!” My mom had gone to our P.O. box that evening to pick up our mail, knowing Kelsey had birthday gifts for me waiting there, and had put all the mail in a bag on her bed, telling me not to peak. But now I could peak, as Kelsey had just discovered a surprise that didn’t have to wait until my birthday … [Read more...]

Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Defining and Choosing Happiness: How a Painful, Personal Rebranding Saved My Life

Personal rebranding story | Bri Prooker - KOTAW Content Marketing, brand storytelling in Los Angeles

There’s no such thing as bad PR, but is branding the bad really so bad? For me, it was a lifesaver. In the past year and a half, I have been rushed to the emergency room three times, been officially deemed disabled and been hospitalized for what one of the most renowned rheumatologists in the country declared “an extremely weird variation” of “an extremely rare autoimmune disease” for which “there are no case studies” — so “maybe it could … [Read more...]

Unbreakable! 3 Strong as Hell Tips for Rebranding Success

3 Strong as Hell Tips for Business Rebranding Success | Bri Prooker, KOTAW Content Marketing, brand design in Los Angeles

In the Tina Fey produced Netflix original series, Unbreakable Kimmy Schmidt, the lead character (played ingeniously by Ellie Kemper) says that in order to get through a rough situation, you just have to take it ten seconds at a time. Her character should know. She got through many, many MANY ten second increments of unpleasantness while being locked in an underground bunker for 15 years. (And yes, the show is a comedy, so don’t get depressed … [Read more...]

Illuminating Your Content Marketing Strategy: Lighthouse or Search Light?

How to become a blogging beacon of light | KOTAW Content Marketing

An abandoned puppy imprinted herself on my soul last week. And taught me a lesson in content marketing strategy. I heard Ivy barking, crying – hyperventilating – in the backyard and some pitiful noises I couldn’t identify. I went out to investigate and found a tiny white puppy on the other side of a brick wall that outlines our property. She was shaking and scooching along on her belly. As I crouched down and stroked her coarse fur, she … [Read more...]