Google Endorsements: Bad for Branding?

Google Endorsements and Branding | KOTAW Content Marketing

Celebrities and athletes make millions and sometimes hundreds of millions endorsing products for brands such as Nike, Pepsi, Coca Cola and Polaroid. Beginning November 11, 2013, you can have your own endorsement deal with Google, but you won't get paid for it. Changes to Google Terms of Service permit the search engine giant to include your name and photo in advertisements. If you've ever written a review of your local print shop or +1’d a … [Read more...]

Curated by KOTAW: Fall Harvest

Best Content Marketing Infographics, Articles and Videos of the Fall Season | KOTAW Content Marketing

I grew up in southern Ontario, Canada, where fall was clearly marked by the Crayola-colored leaves that blanketed our yard and the aroma of Jonathan apples ripening in a neighboring orchard. Autumn is harder to discern in Los Angeles where fruit grows year-round and the temperature soars to triple-digits in September. It happens, then, that KOTAW's Fall Harvest Picks of the Season post is a month late and still incompletely curated. It's not … [Read more...]

Personal Branding: 5 Scary-Good Lessons

Personal Branding Tips Inspired by Halloween Traditions | KOTAW Content Marketing

We live in a city that loves Halloween. We live on a block that Halloween forgot. Both city and block taught me 5 personal branding lessons worth remembering -- and sharing. In West Hollywood, about five miles away, 500,000 people take to the streets in extravagant costumes that merit national news coverage. About a mile from our home, Steven Spielberg and his Toluca Lake neighbors produce circus acts and magic shows on Halloween. And less … [Read more...]

Goldilocks and the Three Excuses: A Storyteller’s Story

Goldilocks and the three bears

I wanted everything to be "just right" when I filmed my debut video for KOTAW Content Marketing. So I postponed for reasons Goldilocks would have understood -- the weather was too hot, the sun was too high, the task was too hard. And yet we ended up filming the video in 105-degree heat with a borrowed camera, a noisy background and no direction other than "say something." Why? Because life doesn't hand us a bowl of perfect porridge and we … [Read more...]

Happy Autumn!

Autumn fox watercolor illustration

It's official -- Autumn has officially arrived! Personally, I'm much more of a Spring and Summer kind of gal -- I love long days filled with lots of sunshine -- but there's a silver lining to the chillier seasons. Mainly, I look forward to being able to take Ivy on longer (and more frequent) walks. LA summers can be brutally hot -- when it's already 95 degrees at 6 o'clock in the morning and doesn't cool down past 90 degrees by 11 o'clock at … [Read more...]