Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Maisy Daisy and the Not-So Lazy Storyteller

"When I made peace with failure, happiness and success courted me. And I kissed both back." -- Katherine Kotaw, Chief Storyteller at KOTAW Content Marketing

Once upon a time I wrote a children’s book. And thrice (or more) upon a time, I ended dates early if the boy dared to plan an activity I didn’t like. I was good at writing, bad at dating. But both taught me a lot about success as a storyteller. I wrote my first children’s book when I was 16 in collaboration with an artist friend. I did some market research (asked two teachers to read the book to their children) and bought enough stamps to … [Read more...]

Green Eyes & Sham: Is Good Luck a Wee Bit O’ Irish Blarney?

In business and life, make your own luck | KOTAW Content Marketing

Porcelain skin, green eyes and rosy cheeks mark me as the Irish lass I am. I even speak with a bit of an Irish "r", despite a vocal coach's unsuccessful attempt to correct it. But looking and sounding like my ancestors from the Emerald Isle never satisfied me as a young child. What I wanted from my heritage was good fortune. Every St. Patrick's Day -- and many weeks and months in between -- I lamented that the luck o' the Irish never visited … [Read more...]

Busy Bees and Worker Ants

Hey there, busy bee! | Entrepreneur Inspiration | KOTAW Content Marketing

There's this quote that I often see in my Pinterest feed that I really like: "Stop the glorification of busy." The first time I saw this quote, I immediately pinned it to my "here, here" board, a candy grab-bag assortment of this-es and thats, things that make me want to stand up and passionately proclaim, here, here! People constantly going on and on about their busy, busy lives has always been a pet peeve of mine. Because we're all … [Read more...]