Accept Your Flaws, Celebrate Your Feats: Your Brand Will Thank You

Humanizing your brand is essential to sustainable business success. Learn how to add an element of humanity to your branding strategy with these tips.

My mom has always told me she doesn’t love me for what I do, but for who I am. Meaning, her love for me is not based on what I did or didn’t accomplish in a day — it’s based on the essence of what makes me me. I’ve been thinking about this a lot and how it relates to branding. Mostly because KOTAW’s branding this year probably hasn’t checked off a single bullet point in a so-called essential content marketing to do list. And yet our … [Read more...]

Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Maisy Daisy and the Not-So Lazy Storyteller

"When I made peace with failure, happiness and success courted me. And I kissed both back." -- Katherine Kotaw, Chief Storyteller at KOTAW Content Marketing

Once upon a time I wrote a children’s book. And thrice (or more) upon a time, I ended dates early if the boy dared to plan an activity I didn’t like. I was good at writing, bad at dating. But both taught me a lot about success as a storyteller. I wrote my first children’s book when I was 16 in collaboration with an artist friend. I did some market research (asked two teachers to read the book to their children) and bought enough stamps to … [Read more...]

Green Eyes & Sham: Is Good Luck a Wee Bit O’ Irish Blarney?

In business and life, make your own luck | KOTAW Content Marketing

Porcelain skin, green eyes and rosy cheeks mark me as the Irish lass I am. I even speak with a bit of an Irish "r", despite a vocal coach's unsuccessful attempt to correct it. But looking and sounding like my ancestors from the Emerald Isle never satisfied me as a young child. What I wanted from my heritage was good fortune. Every St. Patrick's Day -- and many weeks and months in between -- I lamented that the luck o' the Irish never visited … [Read more...]

Busy Bees and Worker Ants

Hey there, busy bee! | Entrepreneur Inspiration | KOTAW Content Marketing

There's this quote that I often see in my Pinterest feed that I really like: "Stop the glorification of busy." The first time I saw this quote, I immediately pinned it to my "here, here" board, a candy grab-bag assortment of this-es and thats, things that make me want to stand up and passionately proclaim, here, here! People constantly going on and on about their busy, busy lives has always been a pet peeve of mine. Because we're all … [Read more...]