Take a Fire-Breathing Dragon Approach to Scaring Away (and Attracting) Clients to Your Business

How entrepreneurs can attract ideal clients to their business | KOTAW Content Marketing

When I tell branding and content marketing colleagues that I reject more potential clients than I accept, most assume one of three things: I am independently wealthy. I married into money. I am crazy. I wish one of those were true. But I raised two daughters alone and the only thing crazy about me is the hours I worked to support us. What I discovered – the hard way, of course – is that bad clients are worse than no clients. … [Read more...]

Storytelling Celibacy: The Kiss of Death for Your Brand

Why there is no happily-ever-after in brand storytelling | KOTAW Content Marketing

Imagine experiencing sex for the first time, discovering that it was better than your wildest fantasies and deciding to never have sex again. Imagine enjoying fantastic success with your business and opting to never repeat it. One of those scenarios requires no imagination. Far too often, CEOs realize mind-blowing success and then turn into acetic monks who renounce the best success they ever had. And what kind of success are they … [Read more...]

A Pit Bull Hatches the Grass! Are You Tending Your Brand So It Will Grow?

Tend Your Brand So It Will Grow | KOTAW Content Marketing

Once upon a time, Ivy’s lawn was green and lush. Then one by one, each blade disappeared, and Ivy was left with a yard full of dirt, because of something called a California drought. So every time a dog or person passed by on the sidewalk, Ivy would RAH-RAH-ROO and run back and forth the length of her gate, kicking up dirt and creating a dust storm. Ivy thought this was silly, but she ended up very dirty and my daughters Bri and Kelsey … [Read more...]

Maisy Daisy and the Not-So Lazy Storyteller

"When I made peace with failure, happiness and success courted me. And I kissed both back." -- Katherine Kotaw, Chief Storyteller at KOTAW Content Marketing

Once upon a time I wrote a children’s book. And thrice (or more) upon a time, I ended dates early if the boy dared to plan an activity I didn’t like. I was good at writing, bad at dating. But both taught me a lot about success as a storyteller. I wrote my first children’s book when I was 16 in collaboration with an artist friend. I did some market research (asked two teachers to read the book to their children) and bought enough stamps to … [Read more...]

Don’t Brand Yourself a Telephone DumbBell: 12 Off-the-Hook Rules for Client Communication

How to rock relationship marketing in a tech-driven world | KOTAW Content Marketing

I break rules all the time – other people’s rules. I’m usually the zigger among the hordes of zaggers because, well, I’ve never wanted to get lost in the crowd. I usually hold fast, though, to the rules I make for myself or recommend to others. But I don’t follow them blindly, and I modify or toss them when appropriate. In the fall of 2013, when I’d recently been introduced to Paul Biedermann, we shared a lively exchange about email … [Read more...]