Storytelling Celibacy: The Kiss of Death for Your Brand

Why there is no happily-ever-after in brand storytelling | KOTAW Content Marketing

Imagine experiencing sex for the first time, discovering that it was better than your wildest fantasies and deciding to never have sex again. Imagine enjoying fantastic success with your business and opting to never repeat it. One of those scenarios requires no imagination. Far too often, CEOs realize mind-blowing success and then turn into acetic monks who renounce the best success they ever had. And what kind of success are they … [Read more...]