Reindeer Games, Your Brand and the Pit Bull Challenge

Reindeer Games, Your Business and the Pit Bull Branding Challenge | KOTAW Content Marketing | Pit Bulls and Personal Branding

When Ivy waddled into my life a few years ago, I didn't expect to fall in love with her, make her a member of my family or give her a job as KOTAW's Brand Ambassador. I thought I'd just return her to Jose, our neighbor who'd adopted Ivy as a five-week-old puppy, tell him she was escaping to our house when he was at work, and that would be that. But Ivy kept escaping, clumsily traveling the sidewalks past two other houses before she reached … [Read more...]

Stack Your Branding Deck with a (Kate) Spade

Stack Your Branding Deck With A (Kate) Spade | KOTAW Content Marketing

Smart marketing strategists study their direct competitors. Really smart marketing strategists study every company and company leader that has something to teach them. You don't have to be in the food industry to learn the value of consistency and quality from McDonald's founder Ray Kroc, and you don't have to be a discount retail store to gain insight about building a business from Sam Walton, founder of Walmart. And you don't have to be a … [Read more...]

La Boulange at Starbucks

Creating an irresistible brand | KOTAW Content Marketing

I'm so happy to discover that my regular Starbucks is now serving treats from La Boulange Café & Bakery! I pulled into the drive-thru a few nights ago to order a hot chocolate (whipped cream on the side for Ivy) and was excited to see the signage announcing the arrival of the oh-so-yummy French-inspired pastries from the San Francisco-originating La Boulange. My eye was instantly drawn to La Boulange’s bubblegum pink and ivory signage. … [Read more...]

Dim Sum and Dimwits

Dim Sum and Dimwits | Katherine Off the Clock: Adventures of a Storyteller | KOTAW Content Marketing

Another late night working and wanted an easy dinner idea so that my daughters and I could get our weekly Dexter fix before it was so late that my mind was too tired to fully appreciate Michael C. Hall's charmingly unobtrusive wit. So I decided to call up my favorite local Chinese restaurant and order my usual takeout: steamed vegetable dumplings. No answer. Deciding that their phone must be on the fritz and determined to get my … [Read more...]

Go Hollywood? Or Go Mankato? Out-of-town businesses rocked the Hollywood tagline competition

Writing your brand tagline | KOTAW Content Marketing

I learned the essential rule of storytelling from Lou Grant. Or rather the New York editor who inspired the irascible character Ed Asner played to Emmy and Golden Globe-winning acclaim on "The Mary Tyler Moore Show" and "Lou Grant." The rule I learned was this: "Sell your story in 10 seconds or don't bother." It was a painful lesson -- "irascible" doesn't begin to describe the real-life Lou Grant -- but it is one that I've repeated in … [Read more...]