Evergreen Magic, Red and Pink Good Deed: Storytelling Must Always Have Heart

Avoid burnout and achieve evergreen business magic through heartfelt storytelling | KOTAW Content Marketing

It’s the third week of January and there is still a Christmas tree in my living room. Now before you laugh, roll your eyes or judge, let me tell you that it’s a tradition my daughters and I have — just as perennial a tradition as baking butter tarts for Christmas or watching How The Grinch Stole Christmas on Christmas Eve — to say goodbye to all the Christmas lights and ornaments and get the tree to the curb exactly on January 1st. It’s kind … [Read more...]

Non-Cookie Cookies: A Storyteller’s Unbaked Secrets

The secret to sweet storytelling success | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | (Non-Cookie) Cookies 9, 10, 11 & 12 (Pucker-Up Lemon Loaf, Giddy Goat Cheesecake, Exploding Cranberries Bread and Teddy Bear Popovers) Boredom is my worst enemy – and best friend. It stalls my writing and motivates some of my best work. Because I find it painstakingly difficult, if not downright impossible to finish dull tasks. No one cleans half a closet better than I do. The … [Read more...]

In Cookies and Content Marketing, Cut the Sugar in Half

How to create a crave-worthy content strategy | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | Cookies 6, 7 & 8 (Amish-Inspired Raspberry Cookie Squares, Award-Winning Coconut Islands and Grandma Gilhuly’s Chocolate Chip Cookies.)  Diabetes runs in my family. So does love of sweets. To me, a day without sugar is like a day without a story, a day of existing rather than living. And, while I understand that there’s no direct correlation between sugar consumption and Type 2 … [Read more...]

Allergic to Peanuts or Social Media? This Cookie’s for You!

How to avoid a social media sugar crash | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | Cookies 2, 3, 4 & 5 (Peanut Butter Cookies, Katherine's Almond Butter Cookies, Bri's Peanut Butter & Dark Chocolate Cookies, Kelsey's Peanut Butter & Reese's PB Cup Cookies) Every time I hear someone complaining about Pinterest, Facebook or Twitter’s unfair, unfriendly – and totally unnecessary – changes, I think of peanut butter cookies. Because I loved peanut butter … [Read more...]

Branding Magic and the Evolution of Kris Kringle Cookies

How your creative business can achieve branding magic | KOTAW Content Marketing

Cookies & Content Marketing: The 12 Cookies of KOTAW | Cookie 1: Kris Kringles Last year I penned The 12 Days of KOTAW, one of the most exhilarating – and exhausting – bodies of work I’ve undertaken. I took great pleasure in the overwhelming response to my collection of holiday stories, and I was tempted to share another dozen anecdotes this December. But I resisted. Because last year I spent so many days and nights (and … [Read more...]