Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success)

A Wicked Witch and Brand Storytelling: 10 KOTAWesome Reasons to Travel With Family to the Land of Oz (and Business Success) | KOTAW Content Marketing

I didn’t have to dance with a scarecrow, dry a lion’s tears or click my heels three times to know that there’s no place like home. For business. And business partnerships. When I first became a stay-at-home entrepreneur, I didn’t measure success in terms of profits but in the number of times I was able to cheer my daughters at school events, spend evenings watching old movies and new TV shows with them and embark on impromptu, … [Read more...]

Evergreen Magic, Red and Pink Good Deed: Storytelling Must Always Have Heart

Avoid burnout and achieve evergreen business magic through heartfelt storytelling | KOTAW Content Marketing

It’s the third week of January and there is still a Christmas tree in my living room. Now before you laugh, roll your eyes or judge, let me tell you that it’s a tradition my daughters and I have — just as perennial a tradition as baking butter tarts for Christmas or watching How The Grinch Stole Christmas on Christmas Eve — to say goodbye to all the Christmas lights and ornaments and get the tree to the curb exactly on January 1st. It’s kind … [Read more...]

I Love Lucy and (Finally) Appreciate Bruno Mars

Why I'm taking branding lessons from a poodle (and why smart entrepreneurs should, too!) | KOTAW Content Marketing

I’d jump off a roof for you Risk my life as proof to you I’d run away from home for you Howl, growl, whine and moan for you You know I’d do anything for you Bite a snake in the grass for you Bite your ex in the ass for you Yes, I would die for you, Mama But would you do the same? The answer, as it turned out, was yes. But like the lukewarm lover in "Grenade," I really tried to resist Lucy’s over-the-top efforts to woo me. She’d wake … [Read more...]

Embrace the Unexpected: Success Beyond the To-Do List

Embrace the Unexpected: Entrepreneur Success Beyond the To-Do List | KOTAW Content Marketing

It was a night of unexpecteds. My daughters and I had planned on dropping off Ivy, our sweet red nose Pit Bull (and KOTAW’s Brand Ambassador!) at our neighbor Jose’s house (where she used to live, before she decided to live with my daughters and me instead!) so that she could spend the weekend with him and his son. We figured we’d drop her off, go out to dinner, then peruse the aisles of Target (and inevitably end up with a basket full of … [Read more...]