Behind the Social Media Marketing Tapestry: It’s a House of Mirth

Ready to step out from behind the social media marketing tapestry? Stand out on social media with stellar brand storytelling | KOTAW Content Marketing

Facebook is the quickest way to lose respect for people you otherwise thought were decent human beings. If you’d asked me what I thought of that particular social platform (or social media in general) before my mom and sister and I started KOTAW Content Marketing just over two years ago, that’s what I would have said. Of course now I’d say that Facebook is one of the best platforms for telling your brand’s story. So what changed my … [Read more...]

Double Your Pleasure, Double Your Funds with Dual Branding

The broke girl's guide to branding | KOTAW Content Marketing

Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build their brands, on their own or with the help of a personal branding coach, they have Cheerios-level aspirations. They want the perceived and actual … [Read more...]

Edict of a Storyteller: Don’t Let Anyone Write Your Endings!

Storyteller's Edict: Don't Let Anyone Write Your Story's Ending | KOTAW Content Marketing

I never write anything – fact or fiction, short paragraph or full-length manuscript – until I determine what I will say in the last sentence. Nothing is more important than the end of a story, and few things in life upset me more than people or events that try to rewrite my final words. Which is why my disposition, usually sunnier than the southern California skies, turned cloudy in recent weeks. Problems – from glitch to crisis – rained down … [Read more...]

Illuminating Your Content Marketing Strategy: Lighthouse or Search Light?

How to become a blogging beacon of light | KOTAW Content Marketing

An abandoned puppy imprinted herself on my soul last week. And taught me a lesson in content marketing strategy. I heard Ivy barking, crying – hyperventilating – in the backyard and some pitiful noises I couldn’t identify. I went out to investigate and found a tiny white puppy on the other side of a brick wall that outlines our property. She was shaking and scooching along on her belly. As I crouched down and stroked her coarse fur, she … [Read more...]

Bylines, Bygones and Blogs

4 questions to ask yourself before you start writing your next blog | KOTAW Content Marketing

It's a vain-glorious moment the first time you see your name -- and maybe your photo too -- at the top of a blog post. Sure your company website doesn't have quite the prestige of The New York Times or a bestselling novel. But as soon as you hit the "publish" button, you are an author, a professional writer. This status can bring you pleasure, pride and profit. Or painful -- and expensive -- grief. Don't take your byline lightly. The words … [Read more...]