May is for Maybelline: Branding Kindness & Befriending Pits

May is For Maybelline: Branding Kindness and Befriending Pit Bulls | KOTAW Content Marketing

My daughters and I had just finished our Saturday brunch at our local Denny’s and said our goodbyes to the hostess, who told us on our way out that she waits all week to see us: “Your smiles and sweetness make me look forward to coming to work.” We were all aglow at her genuine compliment, hearts warmed that three minutes of conversation with us once a week made any kind of impact on her life. Before leaving the Denny’s shopping center, we … [Read more...]

A Letter to a Pit: Put Your Social Media to the Pen Pal Test!

Social media is about making genuine connections -- Does your social media strategy pass the pen pal test?

Ivy received her very first letter! This weekend, I made the couple minute trip from my home to my KOTAW Content Marketing mailbox and my mouth quickly formed a smile as I saw an oversized rectangular envelope addressed not only to me, but to my Brand Ambassador too! I desperately wanted to open it right then and there, but since it was addressed to my sweet red nose pit bull as well as to me, I knew it wouldn’t be fair to open it without … [Read more...]

The Pit in the Hat, Fancy That! (And Happy B-Day, Dr. Seuss!)

A Personal Branding Parable and a Rainy Day Pit Bull Pajama Party | KOTAW Content Marketing | Pit Bulls and Personal Branding

On a (rare) rainy Los Angeles day, Ivy looked as glum as Sally and her nameless brother who looked longingly out the window at the downpour responsible for their confinement to the little red house in The Cat in the Hat. Yes, the sun did not shine, it was too wet to play, so Ivy sat in the house, all that cold, cold wet day…causing her much dismay! There’s no denying that Ivy, my sweet, sweet red nose pit bull, is a California girl. My … [Read more...]

Reindeer Games, Your Brand and the Pit Bull Challenge

Reindeer Games, Your Business and the Pit Bull Branding Challenge | KOTAW Content Marketing | Pit Bulls and Personal Branding

When Ivy waddled into my life a few years ago, I didn't expect to fall in love with her, make her a member of my family or give her a job as KOTAW's Brand Ambassador. I thought I'd just return her to Jose, our neighbor who'd adopted Ivy as a five-week-old puppy, tell him she was escaping to our house when he was at work, and that would be that. But Ivy kept escaping, clumsily traveling the sidewalks past two other houses before she reached … [Read more...]

Ol’ Blue Eyes Branding and Giving Thanks My Way

Ol' Blue Eyes Branding: Do Your Brand, YOUR Way | KOTAW Content Marketing

I never appreciated the sex appeal of Frank Sinatra. The swagger and cool detachment that helped define his personal brand left me tepid at best. But I fell in love with the soulfulness of his signature songs such as "It Was a Very Good Year" and "New York, New York." And I always find myself humming -- or belting -- "My Way" as Thanksgiving approaches. It's a holiday I reinvented for my family at the same time I was newly imagining my … [Read more...]