Nostalgia Marketing and a Midnight Birthday Surprise!

Nostalgia Marketing and a Midnight Birthday Surprise - KOTAW Content Marketing

Just after midnight — so officially my birthday, December 27th — my sister Kelsey exclaimed with glee, “Oh, you have something you can open NOW!” My mom had gone to our P.O. box that evening to pick up our mail, knowing Kelsey had birthday gifts for me waiting there, and had put all the mail in a bag on her bed, telling me not to peak. But now I could peak, as Kelsey had just discovered a surprise that didn’t have to wait until my birthday … [Read more...]

Bewitched & Bemused: It’s Still the Same Old Schmooze

Perfect the art of the schmooze: How to rock relationship marketing in order to grow your business | KOTAW Content Marketing

"You're just like Darrin Stephens," my younger daughter said the other day. She spent much of her childhood enthralled with Dick York's version of the character on Bewitched, so she intended the comparison as a compliment. But I wasn't quite sure what she meant. I hadn't hosted a booze-fueled dinner party, written a corny advertising campaign slogan or been turned into a donkey by my mother-in-law. When I questioned her, my daughter … [Read more...]