How to Use Twitter to Tell Your Brand’s Story: The Digital Portfolio Method!

How to tell your brand story on Twitter | KOTAW Content Marketing

Twitter is arguably the “easiest” social media platform to use. You only have to come up with (at most) 140 characters — and you don’t really even have to do that. You can click “retweet” in a second of your time and absolutely zero thought. You can look at what the so-called “influencers” are sharing and mindlessly reshare everything they share without ever reading a single word in the articles your tweets say you endorse. You don’t even … [Read more...]

Inspired by an ANGEL: How to Use Storytelling in Social Media to Make Your Audience Fall in Love with Your Brand

Inspired by an Angel - Use storytelling in social media to make audience fall in love with your brand - KOTAW Content Marketing

In January 2015, we fell in love with a dog we never met, a rescue pittie named Angel. Through the power of social media, we followed Angel on her daily adventures — from cookie store shenanigans and beach frolics, to year-round attempts at Trick or Treating — all thanks to her mom Rebecca Corry’s generosity in sharing her Angel with all of us. We greeted the day with her as she basked in the morning sun, and at nighttime, after reading … [Read more...]

Stand Out on Social Media and Get Thanky For Brand Storytelling Magic!

Build a strong brand story and enjoy the magic that follows | KOTAW Content Marketing

There is a heightened sense of magic and wonder in the KOTAW Girl Gang household. There is a sparkle in our Pit Bull Brand Ambassador Ivy’s eyes that glistens even more so than usual and, when my daughters and I try to match Ivy’s glance to see what she is seeing, we know for certain that she must be staring at a beautiful unicorn from another pittie-pie dimension! When I look at my daughters — and KOTAW business partners! —Bri and Kelsey, I … [Read more...]

How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Behind the Social Media Marketing Tapestry: It’s a House of Mirth

Ready to step out from behind the social media marketing tapestry? Stand out on social media with stellar brand storytelling | KOTAW Content Marketing

Facebook is the quickest way to lose respect for people you otherwise thought were decent human beings. If you’d asked me what I thought of that particular social platform (or social media in general) before my mom and sister and I started KOTAW Content Marketing just over two years ago, that’s what I would have said. Of course now I’d say that Facebook is one of the best platforms for telling your brand’s story. So what changed my … [Read more...]