Polkadots & Personal Branding

Polka Dots and Personal Branding Tips | KOTAW Content Marketing

For me, any day that involves a polkadot is a good day. So when I get polkadots in my mailbox, I’m pretty much ecstatic. And when the polkadots are on a cape? Well that’s just another degree of giddy! So you can imagine my delight and surprise when I opened my KOTAW Content Marketing mailbox to find a polkadotted cape sent to me from two social media friends, Alisa Meredith and Kelly Kranz. Alisa and Kelly are the hosts of the … [Read more...]

A Letter to a Pit: Put Your Social Media to the Pen Pal Test!

Social media is about making genuine connections -- Does your social media strategy pass the pen pal test?

Ivy received her very first letter! This weekend, I made the couple minute trip from my home to my KOTAW Content Marketing mailbox and my mouth quickly formed a smile as I saw an oversized rectangular envelope addressed not only to me, but to my Brand Ambassador too! I desperately wanted to open it right then and there, but since it was addressed to my sweet red nose pit bull as well as to me, I knew it wouldn’t be fair to open it without … [Read more...]

Real Ads and Fake Conversation: A Mass Marketing Gift

Digital Marketing: How to Engage Your Audience on Social Media | KOTAW Content Marketing

When I read recently about software that lets mobile users talk to ads, my first thought was, "People don't talk to each other anymore -- why would they want to chat with Frito Lay or Pizza Hut on their mobile phones?” My second thought was, "What a genius idea." It's precisely because normal conversation is dying that the birth of a new way of communicating makes sense. Even if the chat-with-an-ad session is as mundane as … [Read more...]

Fruity Cereal and Loopy Ideas: Why Social Media Can Endanger Your Brand

How to charm on social media | KOTAW Content Marketing

Trix are for kids. And Twitter is for twits. If my father were still alive, that's what he would have said. Maybe he'd have skipped the part about the fruity cereal -- he didn't allow my brother and me to eat Trix -- but he definitely would have chimed in with a derisive comment about CEOs who banked on 140-character communications for their business success. I would have argued with him and he would have called me a twit. It was one of … [Read more...]

KOTAW by the Numbers: First 20 Days…Paula Abdul, Nicki Minaj, Ricky Gervais and, more important, you

Social media marketing strategy and attracting the right followers | KOTAW Content Marketing

Numbers don't lie. But they only tell part of the story. This is what I've always told clients -- particularly when they were unhappy about the numbers I delivered to them. But it's true. Good numbers are not necessarily good and bad numbers are not always bad. It's the story behind the numbers that count. This is why, when I launched KOTAW Content Marketing 20 days ago, I decided to teach what I preach about the value of meaningful … [Read more...]