Cows are Smarter than CEOs: The Scorching Truth About Branding

The branding iron is hot (and inescapable!) | KOTAW Content Marketing

Cows rarely get noticed for their intelligence -- and there's not a single Hereford listed on a Mensa roster. But cattle are smarter than business owners in at least one key respect: they know that a branding iron is hot. And they run like hell when they see a wrangler wielding one. But CEOs in ever-growing numbers are begging to be branded -- and, thanks to sloppy marketing, they're getting their reputations burnt rather than burnished in … [Read more...]