Tell a Good Brand Story, and Never Receive a Bad Present Again!

Tell a Good Brand Story, and Never Receive a Bad Present Again! | KOTAW Content Marketing

I made a brand promise to introduce KOTAW’s readers to anything that earns my KOTAWesome stamp of approval — and also to offer you a sneak peak into my “off the clock” adventures. This blog keeps both those promises. What’s KOTAWesome? Anything that makes me smile, makes me laugh, inspires me, or makes me want to show “Here, here!" And that definition explains without a doubt why this blog is dedicated to artist, designer and my very … [Read more...]

Stand Out on Social Media and Get Thanky For Brand Storytelling Magic!

Build a strong brand story and enjoy the magic that follows | KOTAW Content Marketing

There is a heightened sense of magic and wonder in the KOTAW Girl Gang household. There is a sparkle in our Pit Bull Brand Ambassador Ivy’s eyes that glistens even more so than usual and, when my daughters and I try to match Ivy’s glance to see what she is seeing, we know for certain that she must be staring at a beautiful unicorn from another pittie-pie dimension! When I look at my daughters — and KOTAW business partners! —Bri and Kelsey, I … [Read more...]

How to Get On Page 1 of Google: Tell Your Brand Story, Pit Bulls & Personal Branding-Style

Tell your brand story and market your business as the most compelling in its class using KOTAW’s brand storytelling strategy for rebranding Pit Bulls.

October is the “officially” recognized Pit Bull Awareness Month, but every month is Pit Bull Awareness Month here at KOTAW! So while other publications may have waned their Pit Bull Awareness-themed articles in favor of  holiday-themed pieces, I'm here to extend the Pit Bull awareness love! As you’ve probably noticed, the KOTAW brand doesn’t exactly color within the lines or adhere to boxed in time frames or ideals, so here I am being a … [Read more...]

Maisy Daisy and the Not-So Lazy Storyteller

"When I made peace with failure, happiness and success courted me. And I kissed both back." -- Katherine Kotaw, Chief Storyteller at KOTAW Content Marketing

Once upon a time I wrote a children’s book. And thrice (or more) upon a time, I ended dates early if the boy dared to plan an activity I didn’t like. I was good at writing, bad at dating. But both taught me a lot about success as a storyteller. I wrote my first children’s book when I was 16 in collaboration with an artist friend. I did some market research (asked two teachers to read the book to their children) and bought enough stamps to … [Read more...]

Edict of a Storyteller: Don’t Let Anyone Write Your Endings!

Storyteller's Edict: Don't Let Anyone Write Your Story's Ending | KOTAW Content Marketing

I never write anything – fact or fiction, short paragraph or full-length manuscript – until I determine what I will say in the last sentence. Nothing is more important than the end of a story, and few things in life upset me more than people or events that try to rewrite my final words. Which is why my disposition, usually sunnier than the southern California skies, turned cloudy in recent weeks. Problems – from glitch to crisis – rained down … [Read more...]