Add Meaning to Your Brand Design with Visual Storytelling

Add Meaning to Your Brand Design with Visual Storytelling - KOTAW Content Marketing

If you strip your brand, strip it all away, what would you find? As a brand designer, I often ponder this question. It’s a complicated question and, in an effort to make it simpler, branding is commonly portrayed as a quantifiable thing that can be achieved so long as one completes a checklist of branding qualifications. Visual branding for example, requires a logo (check.) It also requires a consistent color palette and typography … [Read more...]

As Your Brand Evolves, Don’t Let Your Website Design Turn Into a Dinosaur

Why you should always keep your website design as fresh as your brand | KOTAW Content Marketing

Every few days, a company invites me to help them brand a “revolutionary product,” a “first-of-its-kind app” or a “life-changing service that will blow your mind.” I click on a link to the potential client’s website and, sure enough, I am blown away. Transported actually. I feel like I’m in Bedrock about to be kissed by Fred or Dino. At the very least, I feel like I should be tying my hair back with a scrunchie to keep it in place while … [Read more...]

Curated by KOTAW: Fall Harvest

Best Content Marketing Infographics, Articles and Videos of the Fall Season | KOTAW Content Marketing

I grew up in southern Ontario, Canada, where fall was clearly marked by the Crayola-colored leaves that blanketed our yard and the aroma of Jonathan apples ripening in a neighboring orchard. Autumn is harder to discern in Los Angeles where fruit grows year-round and the temperature soars to triple-digits in September. It happens, then, that KOTAW's Fall Harvest Picks of the Season post is a month late and still incompletely curated. It's not … [Read more...]